Ivory Bar Soap provides a simple, effective clean for the entire family without breaking the bank! It is free of dyes and heavy perfumes and is 99.44% PURE. Proudly made in the USA, Ivory is recommended by four out of five moms and has been a proven and trusted brand for more than 130 years. Also try Ivory Body Wash, for a simple clean that leaves skin smooth and hydrated (vs. regular soap)