Ever try one of those 'bargain' paper towels and go through so many sheets that the roll just disappears? With Bounty, the roll doesnÕt disappear. Bounty paper towels are more absorbent, so the roll can last 50% longer*, giving you more life per roll! Choose the paper towel you can count on: Bounty, The Quicker Picker Upper.* *Vs. leading ordinary brand.