Dreft Stage 1: Newborn Laundry Detergent is specially made for newborn babiesÕ delicate skin. ThatÕs why itÕs the #1 Choice of Pediatricians and has been trusted by moms for over 80 years. So swaddle your newborn in fabric washed with Dreft Laundry Detergent's hypoallergenic formula, designed to be tough on stains while still gentle on babyÕs skin.